FROG @ MILANO DESIGN WEEK

APRIL 21st 2026

FUTURE
SCAPE

ARTIFICIAL REALITIES


Thanks for making
Futurescape unforgettable at
frog Milan. See you next
Design Week!

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Program

FROG @ MILAN DESIGN WEEK

Welcome to the Futurescape

As Milan Design Week brings the world together to imagine what comes next, frog welcomes clients, partners and the design community to an evening exploring Futurescape - Artificial Realities, a space where human creativity and artificial intelligence increasingly intersect.

Inspired by the provocations within the Futurescape report, the evening will bring together perspectives from design, deep-tech and industry to reflect on the opportunities and tensions shaping our shared future. Through an interactive exhibition and a conversation with international guests, we will explore how design can guide the development of intelligent systems while preserving what makes us human.

Expect bold ideas, open dialogue and the opportunity to connect with frog’s global community.

DESIGNING FOR PHYSICAL INTELLIGENCE
Meet and network with our guest speakers and global frog leads


Explore the Futurescape

What happens when intelligence moves beyond screens and begins to permeate the fabric of everyday life? Artificial intelligence is no longer just accelerating tasks; it is reshaping how we care, learn, trust, create and connect. As machines shift from tools to collaborators, a new human–AI chemistry is emerging, demanding greater intention in how we design for it.

The provocations in this year’s Futurescape – Artificial Realities invite us to explore these shifting horizons and consider the futures our choices may unlock. They prompt reflection, but also responsibility: to preserve agency, deepen empathy and ensure that progress strengthens what makes us human.

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