FROG @ MILANO DESIGN WEEK
APRIL 21st 2026
FUTURESCAPE

ARTIFICIAL REALITIES
Thanks for making
Futurescape unforgettable at
frog Milan. See you next
Design Week!

Gallery
Take a look at the moments that made it special
Design Mind frogcast Ep.59
Live from Milan Design Week
Our Guests: Chiara Diana, Chief Design Officer, frog; Matteo Battiston, Chief Design Officer, EssilorLuxottica; Massimo Banzi, Founder, SuperModerno, Co-founder, Arduino; Inna Lobel, Head of Industrial Design, frog; Tim Ensor, Director of Artificial Intelligence, Cambridge Consultants
Explore the Futurescape
What happens when intelligence moves beyond screens and begins to permeate the fabric of everyday life? Artificial intelligence is no longer just accelerating tasks; it is reshaping how we care, learn, trust, create and connect. As machines shift from tools to collaborators, a new human–AI chemistry is emerging, demanding greater intention in how we design for it.
The provocations in this year’s Futurescape – Artificial Realities invite us to explore these shifting horizons and consider the futures our choices may unlock. They prompt reflection, but also responsibility: to preserve agency, deepen empathy and ensure that progress strengthens what makes us human.























