Live from Milan Design Week

When Human Connection Meets AI

Writing the Future of AI

The Future of Customer Experience

What Makes a Product Great?

Confronting AI's Prophecy

Engaging in Our Natural Language

Expanding the C-Suite

The CX Auto Race is On

Welcome to the Simulation Mindset World

Building the Future of Loyalty

Live from London: Cannes Unwrapped

Studio Sessions: Your Consumer Responsibility

Serving the Consumer Unconditionally

Futurescape: Trajectories for Tomorrow

Powering Beauty Tech: L'Oréal's Transformation

When Creativity Becomes Method Acting

Shifting from Performance to Outcomes

5 Foundations of Planet-Centric Innovation

Making Connectivity Matter

Forget the Social Algorithm

Studio Sessions: Bringing Connected Moments to Life

Window Shopping for the Digital World

Reimagining Banking for Tomorrow

Voices from Cannes: End of the World vs. End of the Month with H&M, UN SDG Action Campaign & Capgemini Invent

Voices from Cannes: Expectations for a Connected World with Mercedes-Benz Mobility and Nestlé

Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula

Voices from Cannes: Innovation in a World of Flux with Sanofi, PMI & Marketing Week

Studio Sessions: The Future of Banking

Shaping the World for Good

A New Direction for Mental Healthcare

The Future of Streaming Media

Five Concepts for EV Futures

The Road Ahead

Human Creativity Meets Creative AI

Studio Sessions: Corporate Venturing

How We Venture: Bayer Consumer Health

Scanning the Futurescape

DesignOps at Scale

Transformation Never Really Ends

The Science of Behavior Change

POVs on NFTs

Immersive Places & Imaginary Worlds

Creating Value in the Attention Economy

Where Health, Design and Nature Meet 

Behind the Design: frog + Made of Air Brand Strategy

The Magic of Storytelling

What All Good Brands Must Have

Beyond the Edits: More from Our Guests

Expand Your Economic Imagination

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Event

futurescape

Thanks for making Futurescape unforgettable at frog Milan. See you next Design Week!

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Gallery

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Program

As Milan Design Week brings the world together to imagine what comes next, frog welcomes clients, partners and the design community to an evening exploring Futurescape - Artificial Realities, a space where human creativity and artificial intelligence increasingly intersect. Inspired by the provocations within the Futurescape report, the evening will bring together perspectives from design, deep-tech and industry to reflect on the opportunities and tensions shaping our shared future. Through an interactive exhibition and a conversation with international guests, we will explore how design can guide the development of intelligent systems while preserving what makes us human. Expect bold ideas, open dialogue and the opportunity to connect with frog’s global community.

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Tim Ensor

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Matteo Battiston 

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Inna Lobel 

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Massimo Banzi

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Chiara Diana

Welcome to the Futurescape

Join us at Pharo, our design studio in Milan. Connect with global leaders, esteemed panelists, fellow professionals and young talents. Immerse yourself in life at frog.

Guest reception at frog

Welcome to the Futurescape – Artificial Realities traces how AI is moving beyond screens to inhabit the environments we live in. With advances in perception, dexterity and adaptive behavior, intelligent systems are beginning to sense, move and respond within our shared spaces, marking one of AI’s most transformative frontiers. Our speakers explore this emerging landscape—where intelligence gains presence, context and agency—and examine the alliance between engineering foresight and human‑centered intent. A vivid conversation on how these realities take shape and the role design must play in steering this shift.

Panel on Designing for Physical Intelligence

Inspired by the bold provocations of frog’s Futurescape – Artificial Realities report, guests will be invited to question the boundaries between human and machine, explore emerging artificial realities, and take a stand on the futures we are collectively shaping. All within an atmosphere designed for discovery and dialogue.

Reflections, networking, drinks and music

What you can expect

Live from Milan Design Week Our Guests: Chiara Diana, Chief Design Officer, frog; Matteo Battiston, Chief Design Officer, EssilorLuxottica; Massimo Banzi, Founder, SuperModerno, Co-founder, Arduino; Inna Lobel, Head of Industrial Design, frog; Tim Ensor, Director of Artificial Intelligence, Cambridge Consultants

Podcast

Design Mind frogcast Ep.59

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What happens when intelligence moves beyond screens and begins to permeate the fabric of everyday life? Artificial intelligence is no longer just accelerating tasks; it is reshaping how we care, learn, trust, create and connect. As machines shift from tools to collaborators, a new human–AI chemistry is emerging, demanding greater intention in how we design for it. The provocations in this year’s Futurescape – Artificial Realities invite us to explore these shifting horizons and consider the futures our choices may unlock. They prompt reflection, but also responsibility: to preserve agency, deepen empathy and ensure that progress strengthens what makes us human.

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