Confronting AI's Prophecy

Engaging in Our Natural Language

Expanding the C-Suite

The CX Auto Race is On

Welcome to the Simulation Mindset World

Building the Future of Loyalty

Live from London: Cannes Unwrapped

Studio Sessions: Your Consumer Responsibility

Serving the Consumer Unconditionally

Futurescape: Trajectories for Tomorrow

Powering Beauty Tech: L'Oréal's Transformation

When Creativity Becomes Method Acting

Shifting from Performance to Outcomes

5 Foundations of Planet-Centric Innovation

Making Connectivity Matter

Forget the Social Algorithm

Studio Sessions: Bringing Connected Moments to Life

Window Shopping for the Digital World

Reimagining Banking for Tomorrow

Voices from Cannes: End of the World vs. End of the Month with H&M, UN SDG Action Campaign & Capgemini Invent

Voices from Cannes: Expectations for a Connected World with Mercedes-Benz Mobility and Nestlé

Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula

Voices from Cannes: Innovation in a World of Flux with Sanofi, PMI & Marketing Week

Studio Sessions: The Future of Banking

Shaping the World for Good

A New Direction for Mental Healthcare

The Future of Streaming Media

Five Concepts for EV Futures

The Road Ahead

Human Creativity Meets Creative AI

Studio Sessions: Corporate Venturing

How We Venture: Bayer Consumer Health

Scanning the Futurescape

DesignOps at Scale

Transformation Never Really Ends

The Science of Behavior Change

POVs on NFTs

Immersive Places & Imaginary Worlds

Creating Value in the Attention Economy

Where Health, Design and Nature Meet 

Behind the Design: frog + Made of Air Brand Strategy

The Magic of Storytelling

What All Good Brands Must Have

Beyond the Edits: More from Our Guests

Expand Your Economic Imagination

Increase Your Intention Span

Phone a frog: What’s the Point of Having a Brand?

Innovation Work Takes Courage

Introducing 'Future Sight' by Capgemini Invent

Building Trust into Digital Futures

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

china

FUTURESCAPE

Event

Video

Thanks for making Futurescape unforgettable at frog Milan. See you next Design Week!

milan-design-week-cover-video

Gallery

A visual echo of Futurescape

milan-design-week-15

milan-design-week-01

milan-design-week-16

milan-design-week-02

milan-design-week-17

milan-design-week-03

milan-design-week-17_2

milan-design-week-04

milan-design-week-18

milan-design-week-05

milan-design-week-19

milan-design-week-06

milan-design-week-20

milan-design-week-07

milan-design-week-21

milan-design-week-08

milan-design-week-22

milan-design-week-09

milan-design-week-23

milan-design-week-10

milan-design-week-24

milan-design-week-11

milan-design-week-25

milan-design-week-12

milan-design-week-26

milan-design-week-13

milan-design-week-27

milan-design-week-14

milan-design-week-28

milan-design-week-29

milan-design-week-30

milan-design-week-31

milan-design-week-32

milan-design-week-33

milan-design-week-34

milan-design-week-35

milan-design-week-36

milan-design-week-37

milan-design-week-38

milan-design-week-39

milan-design-week-cover-video-panelists_2

What if we took a moment to engage with the lightning pace of change happening in our surroundings? At frog, we’ve been seeking new perspectives, exploring five shifts to contemplate as we move into the future.

Futurescape

Explore the Futurescape

milan-design-week-shift_01

milan-design-week-shift_02

milan-design-week-shift_03

milan-design-week-shift_04

milan-design-week-shift_05

Program

As innovation takes center stage at Milan Design Week 2025, frog is thrilled to host an exclusive event April 9th, from 6PM, at Pharo, our newly established studio in Milan.  The evening will feature thought-provoking discussions on the future we are shaping and the pivotal role of design, with esteemed guests from academia and industry. Through bold conversations and diverse perspectives, guests will be encouraged to challenge conventions, spark debate, and take a stand on what the next quarter-century holds. This event is a unique opportunity to connect with our global leaders, engage with international design professionals, and experience the vibrant energy of frog—all set against a backdrop of inspiring dialogue, great company, drinks, and music.

milan-design-week-program-vector_02

milan-design-week-program-vector_01

milan-design-week-program-render_2

frog-partofcapgemini-logo-grey

milan-design-week-andreas

Andreas Markdalen

milan-design-week-logo-ciid

milan-design-week-simona

Simona Maschi 

milan-design-week-logo-philips

milan-design-week-peter-skillman

Peter Skillmann

milan-design-week-chiara

Chiara Diana

milan-design-week-logo-tom-tom

milan-design-week-gianluca

Gianluca Brugnoli

Welcome to  the Futurescape

Join us at Pharo, our new studio in Milan. Connect with global leaders, esteemed panellists, fellow professionals. Immerse yourself in life at frog.

Guest reception at frog

The world is in flux, the industry in turmoil and our profession is being rewritten. Join our international speakers for a lively debate on the future ahead and the pivotal role of design.

Panel with our esteemed guests from academia and industry

Inspired by the provocations within frog's Futurescape report, guests will be encouraged to challenge conventions, spark debate and take a stand on what the next quarter-century holds—all set against a backdrop of great company.